The concept of a landing page is the page that is clicked to reach any link. A landing page is a page that hosts a specific product, advertising campaign, service, or topic published on the website. Unlike other web pages, the landing page is built to provide conversion.
Landing page design is done to direct the user to other pages. For example, if there is an advertising campaign for a product, the landing page should lead to sales and information pages. These pages are built around a specific message, and their content is created this way. The design’s primary purpose is to convert the visitor into a customer.
Design is one of the main issues to be considered on landing pages. The site should have an eye-appealing and user-friendly design. Color and visual planning are essential in this respect. It is possible to get an effective result with a minimal design emphasizing form and content.
There should be a message to call the user to action. This call should be well thought out and used in the right place. For example, If you have designed a landing page for your site selling fashion products, you can use a call to action sentence such as “Don’t miss the season discounts!”.
It is also essential that the content produced for the landing page is persuasive. To encourage the user to fill out the form, it is necessary to mention the advantages that will be provided. If the sales link is redirected, the features and content of the product should be mentioned in detail. To put it in another way, when preparing a landing page, it is necessary to be able to answer the question “why should the user be interested in the product/service/advantage?” in detail.
The element of trust is of great importance in landing page work. You need to give confidence to the user to be interested in your site or products. Including customer experiences on your page can be effective in this regard. You can create trust by placing the comments and ratings of users who have previously experienced the product or brand on the landing page.