Whether your brand is centuries-old or brand new, it has its own needs. You can give your brand operationality realistic goals, an operational plan, and frequent checks. We listen and get to know your brand, bring freshness and strength to your corporate identity and offer customized solutions for your brand.
Operendia Branding Services
Logo Design, Packaging Design, Slogan, Corporate Identity Design
The concept described as corporate identity is the identity of a company, institution, foundation, or other entities representing the stance, behavior, and image of a company, institution, foundation, or other entities inside and outside the company.
In other words, corporate identity is the visible face of the company, both internally and externally. Corporate identity eliminates the identity confusion that may arise in companies. At the same time, a well-designed corporate identity enables companies to gain prestige in the eyes of customers or the target audience and increase their reputation. In addition, when these identities, which are created effectively and memorably, are assimilated by the companies, they grow the trust of the companies in the eyes of the customers and allow the companies to be more in the minds of the companies.
Why Do You Need a Corporate Identity?
A corporate identity is the visual representation of your brand’s values and “personality.” Identity design sets the tone for your brand and is used to evoke certain emotions in your audience. Your brand identity should convey your company’s overall message and promote your business goals.
Your corporate identity helps you stand out in your industry and position your brand correctly. A creative corporate identity design by a professional team will help you attract the attention of potential customers in your market.
To enhance your corporate image, you must create a consistent message across all your corporate identity materials. Each piece should have the same basic styles and design elements, creating a cohesive corporate identity kit.
Creating a corporate identity kit ensures that all your marketing materials that help increase your brand’s awareness are at the forefront. You can make more contact with your target audience and be more memorable in all fairs and events where you carry out your brand’s marketing activities.
An effective corporate identity helps build customer loyalty and trust in your brand because it creates a connection between you and your target audience.
Brand Naming, Product Naming, Service Naming, Company Naming, Mobile Application Naming, Campaign Naming, Project Naming
The ideal steps to follow during the brand naming process should be as follows. Each step of this process should be meticulously handled when determining the brand name or company name.
Start with a strategic study of the brand’s values. Who will the brand appeal to? What kind of target audience will it be created for? What are the main characteristics of this target audience?
The names and naming methodologies of competitors in the sector are analyzed. It is examined whether there is a sector-specific suffix or abbreviation.
Whether the brand will be meaningful or not, in which languages it will be significant, the difficulty of reading, and phonetic compatibility are revealed.
Where will the brand be applied? Depending on this, how many letters or syllables will it consist of? In summary, it is determined what the brand will look like.
After determining the brand’s values, the concepts within the framework of these values are discovered. For example, if a brand promises “health,” “white blood cells” will be among the keywords. All these concepts are listed and brainstormed. For these concepts to be successful, they should be elaborated on in depth.
From all these concepts, names suitable for the semantic and morphological structure of the brand are derived. As many alternatives as possible and different alternatives of similar names are derived. Genericized names are avoided. Avoid commonly used and well-known words. Expressions are derived by distorting them or combining them with other words.
Registration Control Study:
Trademark registration checks are made for the classes in which the names will be registered through the TPI. Getting support from an intellectual property office for trademark registration is useful.
Detailed Control Study:
Domain and social media account checks for the names suitable for registration. By conducting complex searches in the search engine, it is ensured that the trademark does not have a negative meaning (Ex: Negative situations such as being the surname of a porn star are prevented)
A trademark registration application is made.
Brand Identity Brief:
A brief is given on the visual identity that the brand should have. These short guides what the logo and corporate identity elements should include.
Brand Story, Vision Mission Values, Target Audience Persona Creation, Brand Strategy, Brand Language-Voice-Tone Determination, Brand Communication Strategy, Rebranding, Sub-brand Positioning, Re-launch, Repositioning, Brand Architecture, Storytelling
The first step in branding a newly developed product is to select a specific consumer segment as the “target audience.” Recognizing the target audience and researching their tendencies and preferences facilitates the next step, “positioning.” When positioning is done by considering the product qualities that the target audience values, the branding process accelerates; at this stage, the product’s main features are different from others, and the essential attributes are emphasized. Information about the aspects of the product that create value for consumers is then transformed into effective messages directed at the target audience. After selecting a logo and advertising slogans that reflect the brand’s personality, the “content marketing” method is used. The website created for the brand should contain attractive elements for consumers. The campaigns organized for the brand’s maturation should adapt to the qualities and preferences of the target audience. The process of building a brand is long and laborious. However, even small mistakes in quality or price can quickly erode the brand image.
Brand awareness is the likelihood that consumers identify the existence and presence of a company’s products or services; creating this awareness by a company is one of the essential steps to promoting the company’s goods and services. Brand awareness consists of both brand recognition and brand recall performance. Brand recognition is the ability of a customer to recognize a brand as a brand, having been exposed to it before. Brand awareness is not just a cognitive measure; it is associated with many valuable image dimensions. If a brand is known, everyone will likely understand it over time. Brand awareness is often associated with trust, reliability, high quality, proximity to people, quality/price ratio, accessibility, and traditional style.
Brand image is formed with the support of brand communication, as in the everyday aspects of packaging, advertising, promotion, consumer services, word-of-mouth, and brand experience. Brand image is often evoked by asking consumers about the first words/ideas that come to mind when a particular brand is mentioned (sometimes referred to as “top of mind”). Responses can be highly variable, occasionally meaningless, and irrelevant, indicating the absence of a strong brand image.
It is a concept that reveals the financial returns of the brand to businesses. It includes unassisted brand awareness, superior brand associations, perceived brand delivery against the most important consumer benefits, attitudinal loyalty to the brand, brand price sensitivity (as a measure of brand strength), brand vitality (as a measure of brand market momentum), perceptions of brand quality, perceptions of brand value, perceptions of brand accessibility, emotional attachment to the brand, brand distribution, brand market share, brand sales, and brand profitability, each of which determines the level of brand performance.
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