What do you think is the common characteristic of brands that have survived from the past to the present without being forgotten and have maintained the same success? When you close your eyes and think of one of the famous brands, a shape, an icon, or a typeface appears in your mind, right? Creating an effective corporate identity has been a significant factor for branding and sustainable work in the market for many years.
We witness companies with years of experience and examples of companies that were founded very recently. With the dynamics of the digital age, they could increase their awareness and become world brands in brief periods. Nowadays, it is easy and difficult to reach large masses in short periods, explain what they do, and attract attention by addressing consumers with different wants and needs in the right place at the right time. Although new brands have ample opportunities to interact with their target audiences, they have to work hard to make their voices heard in such an intense communication and competitive environment. So how can brands stand out in an environment where consumers or customers are exposed to many stimuli? How can what you do, what you are good at, your principles, and how you work to be communicated to the other side consistently and effectively? To have a reputable and stable image in the eyes of everyone, a corporate identity work prepared with all the details in mind is a must for every small or large-scale company.
Corporate identity increases brand awareness and value companies that provide products or services must express themselves to continue their business. Both visibility and employees must convey the service with a common language and philosophy. Because no customer wants to spend time and resources in vain, they do not want to work with inconsistent companies; one thing is independent of the other and does not have a standard quality. Many details such as the organization’s values, personality, products, employees, building or website, the paper it shares, and the writing style it uses in office materials such as business cards are expected to be consistent and give confidence.
If you want to give a clear message about your brand, create awareness, and create brand value by reputation management, you can work with Operendia!