Brand Naming, Product Naming, Service Naming, Company Naming, Mobile Application Naming, Campaign Naming, Project Naming
The ideal steps to follow during the brand naming process should be as follows. Each step of this process should be meticulously handled when determining the brand name or company name.
Start with a strategic study of the brand’s values. Who will the brand appeal to? What kind of target audience will it be created for? What are the main characteristics of this target audience?
The names and naming methodologies of competitors in the sector are analyzed. It is examined whether there is a sector-specific suffix or abbreviation.
Whether the brand will be meaningful or not, in which languages it will be significant, the difficulty of reading and phonetic compatibility are revealed.
Where will the brand be applied? Depending on this, how many letters or syllables will it consist of? In summary, it is determined what the brand will look like.
After determining the brand’s values, the concepts within the framework of these values are discovered. For example, if a brand promises “health,” “white blood cells” will be among the keywords. All these concepts are listed and brainstormed. For these concepts to be successful, they should be elaborated on in depth.
From all these concepts, names suitable for the semantic and morphological structure of the brand are derived as many alternatives as possible and different alternatives of similar names are derived. Genericized names are avoided. Avoid commonly used and well-known words. Expressions are derived by distorting them or combining them with other words.
Registration Control Study:
Trademark registration checks are made for the classes in which the names will be registered through the TPI. Getting support from an intellectual property office for trademark registration is useful.
Detailed Control Study:
Domain and social media account checks for the names suitable for registration. By conducting complex searches in the search engine, it is ensured that the trademark does not have a negative meaning (Ex: Negative situations such as being the surname of a porn star are prevented)
A trademark registration application is made.
Brand Identity Brief:
A brief is given on the visual identity that the brand should have. These short guides what the logo and corporate identity elements should include.
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