Poster designs can be categorized into two main categories: information-oriented posters and visual-oriented posters. It should be noted that the boundaries of these two basic categories are not very sharp. For example, many designers use both visual-oriented and informational poster designs.
The main difference between information-oriented and visual-oriented posters is the profound spirit between the two types. Visually oriented posters aim to attract people’s attention by conveying more emotion. Information-oriented posters, on the other hand, aim to get news, ideas, or, more generally, information. Especially when we look at information-oriented posters, we see that the methods used to attract people’s attention are striking visual or text forms. On the other hand, in visual-oriented posters, designers try to attract people’s attention with striking colors and drawings.
In essence, using motifs that can attract people’s attention for both types is very important for the success of your poster design. What is more important than these motifs is their harmony with each other. For example, you need to pay attention to the balance of the colors you choose in your design with your logo and overall corporate identity.