Instax

Social media platforms such as Facebook, Instagram, Twitter, Linkedin, and Pinterest, which have many users, are different from each other, and this difference should produce their content. Whichever social media platform the post will be shared on, the post design should be made by the size and concept of that platform. To explain with an example, Facebook posts are square in size, while Instagram stories should be worked in vertical height. In addition to the size, one of the criteria that determine the design is the purpose and concept of the social media platform.

The text must be legible and clear. This is the basic rule for social media post designs, and all graphic design works. The texts used in the visuals must be readable, clear, and understandable. At this point, typography knowledge gains importance. Choosing the right font and size ensures that the social media image attracts attention.

The visual text may contain a title and a subtitle when preparing a social media post design. However, if you publish this post design as an advertisement, you should design it according to the 25% text overlay rule within the scope of advertising policies. In other words, the text ratio in the design should not exceed 25% of the image.

When preparing a design for social media, you should pay attention to alignment, equalities, and bottom-top-right-left spaces. The focal point of the image is in the center, and you can adjust the spaces left around it equally. When you center your text column, you should ensure that the right and left spaces are equal.

There should be integrity in visuals. Social media designs should be designed in connection with each other to provide integrity in the profile and reflect the brand image. The same or compatible templates should be prepared for the photos and reflect the brand’s corporate identity. You can use ready-made social media design templates available on the internet, or you can get professional support from Operendia!