Why “Good” Ideas Sink While Weird Ones Fly
You’ve Got 7 Seconds—Maybe
Picture this. A person scrolls past your idea. A blink. A breath. And it’s gone—no second look, click, buzz. The attention span war doesn’t unfold across minutes—it folds in seconds. So the big question: Why do some ideas breeze past resistance and others drop flat without a trace?
Seth Godin answers that in his straight-shooting style—honest,...