When digital marketing campaigns flop, it’s rarely a mystery. You might not have someone bold enough to call out your mistakes. Allow me to step in. One of the biggest culprits?

Coke is just soda, the iPhone is just mobile, and Mavi is simply jeans. Yet, consumers will go out of their way to pick these specific brands over others. An economist might wonder, “Why would a rational person spend more for the same thing?” We love to think of ourselves as logical beings, but that’s not the whole story.

Small business owners and creative professionals often get tripped up when distinguishing between branding and marketing. It’s common to need clarification around these terms, even among those working in the industry. Let’s clear up the fog and dive into what makes branding and marketing distinct yet intertwined aspects of your business strategy.

Small business owners face many decisions, including knowing when to use direct marketing versus brand marketing. Both strategies have unique advantages and applications, and understanding when to use each can impact a business’s success.

Internet copywriting is the voice of brands in the virtual world, and internet copywriting is the focus of internet advertising, increasing its impact and usability daily.Internet advertising, which fundamentally changed traditional media habits and entered our lives through banners at the end of the 20th century, is the delivery of...

Digital Marketing Tips for Luxury BrandsThere is a false comparison of luxury as “luxury equals fashion.” Following this understanding, some mistakes are made in luxury brand management. This is natural because actions taken without knowledge and internalizing the concepts are never productive. In this article, you will read...

 Marketing management is an ever-changing, long-term, and dynamic structure. The stages of the marketing management process can also change constantly in this context. But there are also unchanging criteria. Before moving on to these steps, here are some of the objectives of the strategic marketing management process;Increasing the...

This article discusses the critical elements of a successful and efficient digital marketing process for small and medium-sized enterprises. Effective use of relevant components, proper planning, continuity, and stability play an essential role in this process. These proposed activities consist of activities that significantly affect...