When digital marketing campaigns flop, it’s rarely a mystery. You might not have someone bold enough to call out your mistakes. Allow me to step in. One of the biggest culprits?

Coke is just soda, the iPhone is just mobile, and Mavi is simply jeans. Yet, consumers will go out of their way to pick these specific brands over others. An economist might wonder, “Why would a rational person spend more for the same thing?” We love to think of ourselves as logical beings, but that’s not the whole story.

Small business owners and creative professionals often get tripped up when distinguishing between branding and marketing. It’s common to need clarification around these terms, even among those working in the industry. Let’s clear up the fog and dive into what makes branding and marketing distinct yet intertwined aspects of your business strategy.

Small business owners face many decisions, including knowing when to use direct marketing versus brand marketing. Both strategies have unique advantages and applications, and understanding when to use each can impact a business’s success.

In today’s digital age, having a website is essential for businesses to succeed. It serves as a platform to showcase products and services and allows customers to learn more about the company. However, not all websites are created equal, and businesses must decide between a template website or a custom design website. While...

Google Keyword Planner is a powerful tool to help you with your keyword research and search engine optimization (SEO) efforts. Using this tool, you can gain insights into what people are searching for online and how competitive those search terms are. With this information, you can develop a strategic plan for your website and...

Is it Possible to Hide the Followers Tab on Instagram?How to Hide the Followers Tab on InstagramInstagram may soon receive a significant update. With the innovation, it will be possible to hide the followers’ tab on Instagram.In recent years, many digital platforms and social networks, especially those affiliated with META, have...

Internet copywriting is the voice of brands in the virtual world, and internet copywriting is the focus of internet advertising, increasing its impact and usability daily.Internet advertising, which fundamentally changed traditional media habits and entered our lives through banners at the end of the 20th century, is the delivery...

Digital Marketing Tips for Luxury BrandsThere is a false comparison of luxury as “luxury equals fashion.” Following this understanding, some mistakes are made in luxury brand management. This is natural because actions taken without knowledge and internalizing the concepts are never productive. In this article, you will read...

What is Li-Fi Technology? Accessing the Internet with Light?In today’s world, where internet speeds are increasing, a new wireless connection technology called Li-Fi is being developed. So how is this technology different from our current capabilities?Today, Wi-Fi technology, which allows us to access the internet wirelessly,...