Cihan manages digital accounts and diversifies the channel mix using paid social channels. He focuses on campaign-specific results and drives the marketing department’s commercial performance.
- Drive campaigns from planning to execution and beyond to meet key performance metrics.
- Constantly optimize marketing activities to improve return on investment.
- Allocate budgets and analyze and recommend modifications to ad spends.
- Collaborate with marketing teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best.
- Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers.
For each business, we take a bespoke approach to developing change within the organisation, often with the common goal.