Cihan Büyük
Digital Marketing Manager
Cihan is responsible for planning, developing, implementing and managing the overall digital marketing strategies. Cihan's role involves estimating and allocating budgets, targeting and segmentation, evaluating each channel's performance, and forecasting campaigns' performance.
Personal Info
Cihan manages digital accounts and diversifies the channel mix using paid social channels. He focuses on campaign-specific results and drives the marketing department’s commercial performance.
- Drive campaigns from planning to execution and beyond to meet key performance metrics.
- Constantly optimize marketing activities to improve return on investment.
- Allocate budgets and analyze and recommend modifications to ad spends.
- Collaborate with marketing teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best.
- Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers.
Professional Skills
For each business, we take a bespoke approach to developing change within the organisation, often with the common goal.
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