No business today, no matter what size, can afford to ignore the limitless world of digital marketing. It’s a world where all your potential customers are there, and you have the chance to introduce yourself to them or provide them with a product they need at a time when they want it. Moreover, you are the decision maker for digital marketing, which means you can determine how many people you reach, in what way, at what cost, and for how long. Moreover, your spending is entirely under your control; you can increase it whenever and decrease it whenever you want. So far, everything is perfect. But there is a severe problem in this world that you cannot ignore. Your competitors are also in this world and ready to compete with you. Both local and global competitors. So, what are you going to do?
Digital marketing has different sub-branches, such as PPC, SEO, social media, etc. Your goal should be to use the proper marketing methods to reach the masses.

SEO – Search Engine Optimization

We produce SEO Strategies that will help you gain more organic traffic.
Take advantage of OPERENDIA SEO service so that you don’t miss the Google searches your prospects are doing even while you are browsing this page!

SEO Review

These are the preliminary examinations we make to see SEO errors and deficiencies by examining the existing assets of websites with the help of our various tools.

Backlink Analysis

We analyze websites in detail architecturally and in terms of backlinks. We regularly reject the links we need to leave and contribute to domain authority by acquiring the connections we need to develop.

Crawl Analysis

With our crawl tools, we crawl websites page by page in detail, make positive and negative inferences and create detailed SEO analyzes.

On-Page SEO

We do all the necessary technical work within the site to correct the basic architectural errors we encounter during our detailed SEO reviews.

SEO Strategy

We implement the SEO strategies that we will apply specifically to the websites we analyze with 3, 6, 9, and 12-month road maps.

Keyword Research

We highlight the keyword opportunities of your existing website and create new SEO constructs by uncovering potential keywords that have not been mentioned before.

What Do We Do for More Organic Traffic?

As your SEO Agency, it determines the needs of your website and implements appropriate SEO strategies. All processes, market opportunities, and subsequent actions are meticulously processed by the spirit of SEO and only for you. At the beginning of long-term SEO work, a road map is created and committed with the assurance of OPERENDIA.

 Ranking high on Google and other search engines provides prestige and return on investment for your brand!

Why is SEO Important?

Being ranked high in Google and other search engines is a factor that will increase the prestige and return on investment of brands. Search Engine Optimization studies will increase the “Quality Scores” on all pages of your website, thus lowering the cost prices in all of your digital campaigns. “Quality score,” a clear metric in Google advertising, is very similar to On-Page SEO criteria. SEO allows potential customers searching for your brand on search engines to reach your site directly. With Google search engine optimization, your site ranks high in searches. Google, the most used search engine, brings you more customers. It creates positive effects on the brand and PR communication. It reaches more audiences and increases your site’s revenues.

Finally, Search engine optimization is not just ranking success. After successful SEO work, quality sites and organic traffic emerge in their entirety.

SEO vs. Google Relationship

The concept of SEO is generally known as optimizing and improving websites for search engines. Of course, Google stands out as the focal point in this concept. Google, one of the leading names of the world’s most popular search engines, has an algorithm within itself to provide its users with the most accurate results in their search queries. The healthy operation of this algorithm means that it offers efficient results to Google users. In this context, the relationship between SEO and Google complements each other through websites. Therefore, sites that want to bring their content to visitors should pay attention to SEO metrics and always know that these metrics have a counterpart in the Google algorithm.

SEO vs. Human Relationship

SEO is the name given to all the methods that websites use to achieve better keyword rankings. These methods include complex issues such as producing site-specific on-page and off-page SEO strategies based on SEO metrics. However, a critical point is sometimes forgotten: the human factor. The essential element of search engines is humans. Search engines have no meaning without people. Among the examples that best reflect this awareness and focus on the human factor are the world’s most widely used search engines, such as Google and YouTube. For example, Google aims to provide its users with the most accurate results and helpful content and has based its algorithms on human behavior. There are many examples of this in the past, and it is not difficult to predict that there will be improvements in the future in terms of improving the user experience and providing the most accurate results to its visitors. For this reason, it is essential to focus on human focus when making SEO-related improvements to websites.

Operendia Search Engine Studies

As Operendia, we listen to you and your site before we start SEO improvements. We think that determining what a site needs and creating a roadmap is the first step in conducting an SEO project, and we analyze your site 360 degrees. In this context, we create a persona; we determine the SEO requirements and present them to you with their bases within the framework of a strategy.

We set goals with the SEO roadmap and SEO strategy we have created, and we carry out our transactions in line with these goals.

Social Media Management

 LET US DESIGN PRODUCTS AND SERVICES THAT SPEAK FOR YOU!

Right Audience & Right Communication

In social media management or social media account management, brands may search for an agency that can carry out digital communication in a healthy way and work dynamically due to the structure of communication channels. It is a tough decision for brands to hand over Social Media Management, the channel where the brand can communicate with its target audience 24/7, to the agency.

What Do We Do on Social Media?

We work for our brands to reach the right target audience and maintain effective communication through social media channels.

Strategy Development

The most costly mistake brands can make on social media is communicating without a strategy in place. As Operendia, let us analyze your current situation and/or the community you want to reach. Let’s build your brand’s short, medium, and long-term social media strategy together.

Sharing Calendar

After preparing all our Social Media strategies according to your communication language and tone, we get approval and make them ready for sharing within weekly/monthly plans. All posts serve a predetermined purpose, and we move towards the target with performance expectations. When there are instant developments, we work in real-time and continue to communicate quickly.

Brand Positioning

With brand positioning, we create a permanent and unique place for your brand in the minds of the target audience identified through marketing and advertising.

Content Creation

Social media success comes naturally to brands with something to say, and brands that know what to say and how to say it always wins. From phenomenon communication to gifs, from infographics to short video interviews, we bring everything to life in the most appropriate way for your brand.

Creative Content

We prepare the most creative and remarkable visuals for your brand and target audience in line with the sharing plan determined by our art team or a spontaneous idea.

Community Management

Your customers, fans, and potential customers want to interact with you on social media. Sometimes it’s an emoji; sometimes, it’s a long comment. Thanks to the helpful tools we use, we control your community 24/7. In this way, we respond to all potentials in the best way and increase your popular brand perception.

WE MAKE YOU LOVED BY YOUR AUDIENCE!

Let’s find the ideal communication language for you!

In-depth Target Audience Analysis
We ensure that you touch them with the most appropriate message by making a detailed analysis of the audience you have or target on Social Media.

Communication at the Right Time
We analyze the activity of your Social Media audience and come up with the right content at the right time.

Google Ads

The most crucial philosophy we adopt when managing your Google search ads is to advertise to the right people, at the correct times, with the right texts and images.

Google Ads allows you to do exactly that. You can advertise in a local market or a global market.
One of the best features of PPC advertising is paying when a user who sees your ad clicks, searches, or downloads your app on Google. This way, you don’t throw your money away. All this means the most cost-effective online marketing and conversion beyond organic traffic.

What is Google Ads in Short?

Google Ads is a digital advertising service that allows advertisers to compete to display short ad text to users searching the web. It is partly based on “keywords” predefined by advertisers that can link the ad text to the content of the web pages shown to users. In this context, keywords for the ads are essential.
Plans can be made to publish not only on Google but also on Google and 3rd party Google partner networks.

If the proper keyword selection is not made, the budget allocated for advertisements will be quickly spent unnecessarily. Considering the intensity of the use of the Google search engine and that thousands of new queries are made daily, “Keyword Selection” constitutes the most critical area of Google Ads. Google has set a different value for each word. The CPC (Cost Per Click) of the word “Web Design” and the CPC prices of the word “Advertise on Google” is different.

Quality Scoring!

Google has a quality score for each Landing Page (visitor’s destination page). Fees paid for ads may increase or decrease depending on the quality score metric. On the SEM side, optimizing the quality score of pages not only on Google but also in all digital advertising processes; creating pages that customers can navigate more efficiently and have a better experience will reduce costs. Only an expert agency that understands you and has strong SEO and analysis skills can help you with a quality score.

Why Operendia SEM (Search Engine Marketing)

SEM (Search Engine Marketing) is a process that requires serious optimization. You can waste your budget if you do not choose a corporate Google advertising agency.
Choosing the right keywords, the right timing, and creating the right ad texts are the essential items of this business. Any Google advertising agency must help its customers by being involved in all these processes.

As Operendia, we constantly optimize our customers’ campaigns to progress optimally and get the most conversions with the lowest budget. While managing our SEM campaigns, we follow them instantly.

Now let’s talk about your project in more detail.